#3 Dolph Ziggler

"The Showoff" has been almost non-existent in this calendar year. Once a beloved heel, Dolph Ziggler's popularity has rapidly declined this year.
He's suffered PPV loss after PPV loss, and has not been given the chance to regain any momentum. Last year, we saw him put on one of the best matches of his career against The Miz at No Mercy; this year he's faded back into irrelevance.
Female superstar says she inspired John Cena turning heel HERE
At Hell in a Cell 2017, Dolph Ziggler did what he's done all year: lose to an NXT graduate. The WWE have used the former two-time world champion as a tool to help get main roster debuntants over to the masses.
Not only has this not worked, it's made Dolph Ziggler's stock dwindle even more.