#4 Roman Reigns
Roman Reigns' rise to the top of WWE has hit more than a few speedbumps in the last few years and judging by what happened at WrestleMania 34 and Greatest Royal Rumble, it seems as if there are no major plans to have The Big Dog capture the Universal Championship. Some may see that as a bad thing, but we see it as a blessing in disguise.
Reigns really needs to reinvigorate his character, and he needs to start off by losing the vest and growing out a beard.
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Having him be protected from body shots throughout his matches makes him come off as a heel who is trying to take shortcuts, and that's not great if you're trying to get him over as a babyface.
If you make him feel like an untamed beast of sorts, then perhaps his momentum will start to grow.