Has Momentum #3: The IIconics
The women's tag team division, in its brief existence, has managed to be quite entertaining.
Certainly, WWE upping the ante by having all of the brands--including the yellow brand NXT--eligible for consideration of a title shot has added to the possible match combinations, but there seems to be an old school mentality as well.
According to old school wrestling philosophy, a good match tells a story and that's just what the Wrestlemania 35 women's tag team match did.
While ostensibly heels, the IIconics enjoyed a huge swell of support from the Wrestlemania 35 audience.
Their sneaky theft of the pin and championship victory didn't raise the ire of the WWE Universe as it was expected to. Rather, the duo were greeted with cheers, which caused them to be overcome with emotion.
Why they have momentum: The IIconics became unexpected heroes of the WWE Universe, possibly because of their youth and somewhat underdog status. Look for WWE to capitalize on their sudden surge in popularity.