Finn Balor
Just like Bobby Roode, Finn Balor had so many opportunities to turn heel. And the way he is now, he needs a heel turn.
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Till now, his feud with Baron Corbin has been very uninteresting. Don't get me wrong, Constable Corbin is entertaining, but it's doing nothing for Balor. It also doesn't help the fact that since arriving on the main roster, being the first Universal Champion is Finn Balor's only success. Balor never lost the Universal title, he had to vacate it due to injury. And ever since coming back, Finn Balor has yet to get his rematch for the belt. You would think that Finn Balor, at this point, should be a bit frustrated. But nope, he comes out with a smile on his face, apparently happy with not getting any opportunity that he deserves and should have gotten.
This needs to change. WWE needs to turn him heel slowly. Finn Balor should start getting frustrated and be more aggressive than we have seen him. He also starts acting cocky and belittles his opponents during his matches. Put him in a tag match with either Rollins or Gable and have them lose to whoever their opponent is. Then, have Balor attack the babyface who teamed up with him out of frustration, turning heel. Put him in a faction with either Ziggler and Mcintyre, Authors of Pain, or The Revival, or have him reunite with Gallows and Anderson, who come back to RAW to create the Balor Club. Make Balor the top heel of Monday Night RAW. This way, he will be over with the crowd as a heel.
Like Ambrose and Roode, Balor is a natural heel. As Prince Devitt, he is known for creating the Bullet Club, which is the most popular faction that is not a part of WWE. During his time as the Bullet Club's leader, Devitt made a reputation for being the most hated wrestler in New Japan Pro Wrestling. He uses any means necessary to win his matches, even if it means disrespecting the Japanese culture by cheating.
It seems like at this point, Balor needs to turn heel in order to stay relevant and propel him to greater heights.