#2 The main event finish
The main event of a Hell in a Cell PPV which happened to be inside the Cell ended in disqualification. You read that right.
There have been "no contests", like when Mick Foley faced Kane in the fourth-ever Cell match and last year when Roman Reigns took on Braun Strowman. When realizing that the last two Hell in a Cell PPVs ended with an indecisive finish, it can be a bit frustrating.
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It seemed clear that WWE had no clue how to protect both superstars. They didn't want to take the title off Rollins (which was a good call), but they also wanted to protect The Fiend. It seems as though the match-up itself may have happened at the wrong point of time.
Rollins is clearly the guy they're going with but we can't be sure about why they would build The Fiend so much if they had no clue how to get around this match. It's one of those cases where WWE backed themselves into a corner and paid the price for it big time.