#1 Edgier product
![Kevin Owens 'stuns' Shane McMahon](https://statico.sportskeeda.com/editor/2019/07/8a78f-15642126705769-800.jpg?w=190 190w, https://statico.sportskeeda.com/editor/2019/07/8a78f-15642126705769-800.jpg?w=720 720w, https://statico.sportskeeda.com/editor/2019/07/8a78f-15642126705769-800.jpg?w=640 640w, https://statico.sportskeeda.com/editor/2019/07/8a78f-15642126705769-800.jpg?w=1045 1045w, https://statico.sportskeeda.com/editor/2019/07/8a78f-15642126705769-800.jpg?w=1200 1200w, https://statico.sportskeeda.com/editor/2019/07/8a78f-15642126705769-800.jpg?w=1460 1460w, https://statico.sportskeeda.com/editor/2019/07/8a78f-15642126705769-800.jpg?w=1600 1600w, https://statico.sportskeeda.com/editor/2019/07/8a78f-15642126705769-800.jpg 1920w)
One of the biggest things that Vince McMahon has admitted recently, is that the product is evolving. After years of being under the umbrella of PG programming, WWE is going to move to an edgier product.
This does not mean that their product will be like the Attitude Era, as they have moved past that.
However, this does mean that we might see more interesting stories and incorporation of storylines designed to attract the attention of the young adult and adult audiences, right alongside the children. This will allow them more latitude in what they can do on television.
Hiring Paul Heyman and Eric Bischoff is a show of their intent, and with Triple H pushing the growth of NXT and the developmental brands, there is a whole new sort of programming in store for the WWE Universe in the coming years.