6 Indicators of WWE's Popularity Analyzed

#2 An Empowered Wrestling Community

A memorable sight after the streak got broken

Now we come to the non-statistical part of this slideshow. For years, wrestling was viewed as fake fighting and wrestlers and fans were looked down upon. Fans also treated wrestling as more of a guilty pleasure. Today, however, wrestling is perceived as much more optimistically. There is a huge online wrestling fanbase. People engage in wrestling journalism more than ever before and most of us have an opinion about how to book event X or superstar Y. Wrestlers are seen breaking kayfabe and disclosing secrets of their craft, a craft that is being appreciated for what it is now more than ever. WWE, in spite of all the hate it gets, is the largest wrestling company in the world by far and has steered much of this change.

It is now a more family-friendly product promoting women as equals to men and thereby appealing to more people and enabling them to be proud of being wrestling fans. Websites such as this are well known for their WWE content and have a dedicated fan base.

One may argue that this does not explicitly mean it is attracting more eyeballs, but, what it does mean is that the attracted eyeballs are more empowered than ever to watch what they love and express their opinions about it. This has been a change for the better and reflective of WWE's adaptive marketing strategy which has kept it relevant even today amidst all the digital content in the world.