#5. WWE should utilize No. 1 Contender's matches rather than the constant "Championship Contenders" matches.
One way that WWE and other promotions would determine a top contender was to simply have a match to determine that person. It's an easy way to add however many deserving people into one contest for a title opportunity.
WWE can easily book a No. 1 Contenders match if there are more than a few people with a claim to a title shot. Liv Morgan even won such a match on the latest RAW. It's a welcome sign for a Superstar that has gone through a lot of ups and downs this year.
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One thing WWE has done a lot in 2021 is use "Championship Contenders" matches. It's akin to a proving ground match in other promotions. Essentially, if the challenger beats the Champ in non-title action, they get a shot at the title.
It can be a decent way of telling a story, but it usually makes either the challenger or titleholder look bad. If the challenger is unable to beat the Champ, he or she goes to the back of the line.
If the challenger defeats the Champ, however, then they get a shot at that particular title. Outside interference often plays into these matches if someone is slated to get a shot at a given belt.
Believability also plays a big part in these matches. If Drew McIntyre or Seth Rollins wins a "Championship Contenders" match, it is believable that they could dethrone the Champion.
If someone like Mustafa Ali wins one, the likelihood of beating the titleholder again is very low. That's not to discredit Ali's talent, but the way he and others in his position are often booked.
The simple fact is that some look bad in defeat with these new types of matches. Shotzi and Nox even won a title opportunity by beating then Champions Nattie and Tamina but never received a Championship shot. That was used as part of the reason behind Shotzi's heel turn.
By booking No. 1 Contenders matches instead, it easily provides a title challenger. Whether through the use of outside interference or not, it doesn't force the bookers to have the Champion lose.