6 Positive statements from AEW’s Double or Nothing

#5 A completely different audience

AEW will be targeting a slightly older audience.

It is no secret that over the past ten years WWE programming has moved to a PG rating with the intention of appealing to both the younger and older fans.

Whilst a clear argument can be made a PG-rated show is bringing in the biggest audience possible, it could actually be detrimental to WWE’s viewing figures. This is purely based on the fact that WWE could be sacrificing its more established fans for the sake of pulling in the younger audience.

Whilst the pay-per-views on the WWE possibly require a higher age rating, the reality remains that the WWE Superstars and creative team are not as edgy as they were back then, and would almost be impossible to see half of the stuff that was allowed during the Attitude era.

At Double or Nothing, AEW clearly showed the world that when they said the rating was TV-14, they meant it.

Some of the non-PG things that happened on the night included Joey Janela having a lit cigarette placed on his forehead, Tommy Dreamer getting stapled in the head with a staple gun, and Chris Jericho sticking up his middle finger to the audience.

Nothing of this calibre would be seen in the WWE of today and is a siren song for a new audience who are looking for that little bit more when tuning in to wrestling.