#4 Good storytelling can lead to lower card wrestlers being the talking point
When Cody announced he would be fighting at the Double or Nothing pay-per-view with a mystery opponent, there were a number of endless possibilities as to who it would be.
However, when it was confirmed he would fight his brother, Dustin Rhodes (aka Goldust), it was somewhat of an underwhelming reveal to wrestling fans all over the world.
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This wasn’t because Dustin Rhodes isn’t an accomplished wrestler, as three WWE Intercontinental Championship reigns and three WWE Tag Team Championship reigns show.
It was due to the fact that he hadn’t accomplished much lately, with his last Championship coming back in 2013 (coincidentally a Tag Team Championship with Cody), and his last pay-per-view in a singles match being back in 2010.
It seemed evident that Dustin Rhodes career was slowly coming to an end, so this match, on the surface, seemed pointless.
However, even though the 50-year-old veteran may not have been as quick as he once was, a very commendable performance with blood continually streaming from his head for most of the match led to the very emotional conclusion that Cody didn't want his brother to retire but instead wanted his tag team partner back.
This match showed that a Championship doesn’t need to be on the line to generate a good storyline.
Even though the storyline building up to this match was somewhat contrived, the match showed that no matter what stage a wrestler’s career may be at, they can still be the biggest talking point of the night (even if they didn’t win).
This is a refreshing change from the WWE, where the biggest storylines seem to continually focus on the same wrestlers.
More to the point, if a lower card wrestler who had no real relevance in wrestling for several years becomes a talking point, this could easily lead to other underutilised wrestlers in other companies wanting to potentially join AEW.