#2:Once the MITB briefcase is cashed in, put it for grabs in the next PPV

I can understand why having this only once a year makes sense. It's a great novelty PPV that offers hope to someone becoming champion in the near future or at least within a calendar year.
Once it's cashed in or failed to be cashed in, however, it's all but forgotten.
While the potential of a major championship for Strowman, Baron Corbin and Damien Sandow existed, it was disappointing when each man failed to take advantage of his briefcase win.
I also understand that every man/woman who wins the briefcase cannot always successfully cash in. But here's the suggestion.
Once the briefcase is cashed in, whether it is successful or unsuccessful, put a briefcase up for grabs at the next PPV. Of course, this would be dependent upon the time of year and champions at the time.
But one thing is for certain - people care more about the MITB match and Royal Rumble match than almost every other novelty match. Potential world title shots give fans hope and someone to root for/against at each PPV.
Also, having another briefcase in play gives the WWE the chance to 1) call an audible if someone gets in hot water (see Corbin and Reigns drug test) and 2) book themselves out of what might turn into an unwinnable situation.
Seth Rollins cash-in at Wrestlemania 31 saved that main event and show from ending with thunderous boos. Having that audible in their back pocket gives them other options should things not pan out or appear to not end favorably.
If a wrestler gets a DUI and holds the title, you have that wrestler lose via a cash in. If he/she does something stupid backstage or makes moronic comments on social media or in public, use the briefcase. Of course, I'm not saying this is the solution to any and all problems that booking might present. The MITB match is one of the most anticipated matches of the year, so much so that it was given its own PPV.
They could obviously limit it to two matches a year and only do so sparingly. But doing so would keep everyone on their toes rather than having the foregone conclusion of a match between Brock Lesnar and Roman Reigns.
This is what Lucha Underground does with its Gift of the Gods Championship and its a great device in match-making and storytelling. You cannot truly celebrate the win if someone has an immediate title shot of their choosing whenever they want.
Just ask Pentagon Jr. about Season 4 of Lucha Underground. He'll tell you some tales amidst saying 'Cero Miedo' a bunch of times.
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