In WWE, superstars getting pushed is often cyclical. While it's normal for a select crop of talent to get pushed for most of their careers, that isn't the case for everyone.
Ultimately, everybody in WWE has a role, whether it's as a main event superstar, a mid-carder, or a low-card talent. This list comprises of superstars who shouldn't belong in the second and third categories. These superstars should be the focal points of WWE television, but for whatever reason, they aren't:
#6. Cesaro - Lost his push after an incredible 2021 in WWE?
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Cesaro is the only WWE Superstar on this list who has received a solid push this year. Once his new contract with the company was settled, it started with a series of clean wins over Daniel Bryan.
It led to his feud against Seth Rollins, where he won the biggest match of his career at WrestleMania 37 before challenging Roman Reigns for the Universal Championship.
Cesaro was never going to beat Reigns, but it was an indication that 2021 could have ended up as the best year of his WWE career so far. Looking back, 2015 was arguably his best year in the promotion as a singles star. He enjoyed a great deal of success with Sheamus as "The Bar", enjoying a run that lasted over two-and-a-half years.
Cesaro and The Celtic Warrior quietly split up in 2019 after WrestleMania 35 and it took a while for The Swiss Superman to get back on track. He's been a great babyface on SmackDown and being alongside the likes of Seth Rollins, Roman Reigns and Daniel Bryan has done a great deal for him.
But from the look of things, Cesaro's push could be abruptly halted, if it hasn't been already. Many assumed that he would end his four-month-long feud with Rollins by beating him at Hell in a Cell, but he lost instead.
This, of course, was reportedly because WWE could be planning a Seth Rollins vs Edge match at SummerSlam 2021. With the latter challenging for the Universal title at Money in the Bank and Rollins making his title pursuits known, Cesaro's push could be compromised.
Hopefully, this isn't the end of his push. But from the look of things, Cesaro may not be getting pushed as hard in the second half of 2021.
#5. Cedric Alexander - The wrong route taken by WWE
Cedric Alexander's WWE run has been filled with ups and downs. Unfortunately, it's mostly been the latter. But mid-2020 to March 2021 represented the best period of his career.
The talented Alexander joined The Hurt Business alongside Bobby Lashley, MVP, and Shelton Benjamin, turning it into the hottest faction in WWE and wrestling. Looking back, almost everything was done right with the faction up until their split.
Benjamin represented a good veteran presence in the faction, and his partnership with Alexander saw them become the RAW Tag Team Champions - both men's best period in WWE since their signing/return.
Cedric Alexander should have been the breakout star of The Hurt Business. Bobby Lashley was always going to be the most successful, but it's clear that WWE higher-ups didn't view Alexander as that kind of superstar.
Eventually, his and Shelton Benjamin's alliance dissolved as well, with both men left with nothing. It's unfortunate, but Cedric Alexander should be getting pushed. Perhaps re-inserting him into a storyline involving The Hurt Business would be good once the crowds return. But if WWE wanted to push Alexander, it would have happened by now.
#4. Shayna Baszler - An underutilized star in the WWE Women's division?
Shayna Baszler looked like she was going to have a meteoric rise on the WWE main roster. When she made her debut, her impact was instant. She had one of the all-time great performances inside the Elimination Chamber as she became the first person to eliminate every single opponent involved.
While many thought that WWE would end Becky Lynch's historic RAW Women's title reign at WrestleMania 36, things changed. Lynch retained the title and completed a year as the RAW Women's Champion.
The decision was likely made to help her complete a full year with the title. Unfortunately for Baszler, it didn't work out after that either. Rather than dropping the title, Becky Lynch simply vacated it when announcing her pregnancy and declared Asuka (who won the Money in the Bank briefcase a night before) as the new RAW Women's Champion.
Shayna Baszler is still enjoying moderate success in the WWE Women's Tag Team division, winning the tag team titles twice with Nia Jax. However, she has been presented as the team's weak link constantly and takes the fall in their defeats all the time.
Shayna Baszler should be getting pushed as a top heel on RAW, but WWE keeps going with Charlotte Flair instead.
#3. Ricochet - Underutilized by WWE?
Ricochet has had two years on the WWE main roster so far. Given that he is only 32 years old as of this writing, there is still a lot of time for him to succeed. When he debuted in 2019 on the main roster, he made a quick impact and won the United States title within months by defeating Samoa Joe.
That was the high point of his WWE career, but he has been regularly featured on many occasions as a RAW Superstar. But after two years, one can't help but wonder whether the company could have done more. Looking at Apollo Crews, it's also evident that getting pushed can take years for most superstars.
Ricochet has all the tools to be a big star in WWE. He has athleticism and in-ring ability, but that isn't enough. There needs to be more development of character and ability on the mic. His real progress will be seen once he cuts promos in front of crowds again when they return to WWE this month.
But 2020 and the pandemic era in the promotion would have been the perfect time to push Ricochet, as he could have benefited from more promo time without crowds present. Superstars like Apollo Crews improved vastly because of it.
#2. Liv Morgan - Will she ever become a WWE Women's Champion?
Liv Morgan debuted on the WWE main roster in 2017 and is another name who could take time to reach the top. She is a good talent, but one of the big problems she has faced in recent years is that the WWE Women's division is stacked beyond belief.
In the last few years, the company acquired many of the world's best female wrestlers and several of them have been called up to the main roster. Morgan got her NXT call-up alongside Ruby Riott and Sarah Logan - both of whom have since been released by WWE.
This makes her the last woman standing in the group. Liv Morgan hasn't been utilized much on the main roster, often being used to elevate other women. She hasn't been an outright enhancement talent either and her age means that there's plenty of time for her.
Given that the career length of the average female wrestler has expanded in the past decade, it seems likely that Liv Morgan can become a future WWE Women's Champion. But if WWE wants to push her, it should be happening now.
#1. Jinder Mahal - Time for another good run after 2 bad years in WWE?
Jinder Mahal has had bad luck in WWE since 2019. Back-to-back injuries meant he was out for almost two entire years, with two surgeries. He returned to the promotion in 2021 looking in good shape as usual.
Mahal's peak year was 2017, where he unexpectedly emerged from enhancement talent and became the WWE Champion. While the move was a strategy by WWE to enter the Indian market, it didn't go as well as hoped.
For one, fans worldwide found it hard to take Jinder Mahal as a serious WWE Champion. It wasn't his fault at all. Rather than taking the long route of establishing him by organically climbing up the card, the company decided that the best route was to make him jump into WWE title contention within a week of losing to Mojo Rawley.
Mahal presented himself as a legitimate WWE Champion and looked the part. Unfortunately for him, he wasn't ready. He seemed to be on the verge of an organic push towards a feud against Drew McIntyre in 2020, but an injury proved to be another big setback for The Modern Day Maharaja.
Jinder Mahal hasn't been utilized since his return to WWE, but that could change. Hopefully, an organic push could see him reach his actual potential.