#2 Roman Reigns fails to capture Universal Championship

It seemed like a certainty that Roman Reigns would come out of the main event with a win over Brock Lesnar, particularly when he had kicked out of multiple F5s, but no, The Beast Incarnate kept his dominant reign going at least one more evening.
Fans aren't likely to start cheering Reigns the way WWE wants them to or anything along those lines, but everybody who saw the writing on the wall for Lesnar's exit from the company and passing the torch to The Big Dog now has to reevaluate what's to come for the Universal Championship.
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Just like the Nakamura and Styles situation, is this going to lead to a title change soon in order to accomplish the same goal, but with the plan in motion to swerve everybody at WrestleMania for the sake of a surprise, or are there different ideas in mind?
Could Lesnar be holding this championship for another year straight and dropping it at WrestleMania 35 instead?
In any scenario, who will be that person chosen to dethrone him if it isn't Reigns?
It's also worth noting that this might be a sign that WWE's creative team has finally come to the realization that the audience just isn't going to accept Reigns as they want the crowd to, and it's time to stop trying to meet resistance with resistance, but to seek a different route.
We should see the first steps in whatever those new plans are with tonight's episode of Raw.