7 Controversial ideas to improve WWE programming

#4 Create a third main roster brand and keep NXT as developmental. Let Triple H control the third brand

Both Shinsuke Nakamura and the United States championship would be good on a third brand.

We can see how aggressively the company has been adding talent to all forms of the company, and it has resulted in the roster being absolutely bloated. The simple solution for this, which in its own right is controversial, would be to create a third main roster brand.

WWE officials can decide how this program would work, but ultimately the goal would be for the third brand to feature all the underutilized talent on the main roster. And the idea would be to maybe put one of the mid-card titles on the show for them to fight for, most possibly the United States Championship.

This show could and should be run by Triple H, and could showcase some of the NXT talents that have failed to impress Vince McMahon on the other two brands. It would be a similar style show to SmackDown and NXT, but it would be a proper main roster show for underutilized mid card men and women. It would be essential to have at least one sort of championship on there, such as the US title for the stars to fight for, and the show should run for an hour or two and no longer.

It could start off as a WWE Network show until they got a proper television network to appear on. Having this in place would probably prevent a lot of unhappy Superstars asking for their release from the company, and may even help build some of the talents back up & develop their character a bit more.