2: WWE book for children now
This is a known fact and despite knowing that this is a fact, we keep complaining. WWE caters to the kids because that’s where the money is. During the Monday Night Wars, WWE had some stiff competition from WCW and in turn, had to step up their game to please the 18-35 demographic that we had mentioned earlier.
However, at this time period, they are under no such pressure. They can simply play it safe and still be the top company. Parents do whatever the kids enjoy. So if the kids want to come to a show or want to see the show on television, the parents are forced to do the same to an extent. And it works in a similar way for merchandise as well.
Edited by Staff Editor