#2 Why did they turn Shinsuke Nakamura heel?
Of course, this is just another "let's see how this one plays out" storyline, a la Sami Zayn's initially-questionable heel turn at last year's Hell in a Cell, but why of all people turn Shinsuke Nakamura?
He was one of WWE's most organic, likable babyfaces prior to last night. He couldn't enter an arena without the whole place singing his entrance music, his matches would be flooded with chants of "NAKAMURA!" throughout, and his incredible charisma has helped him to stay over despite his difficulties with promos.
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Sure, Nakamura worked wonderfully as a heel in Japan, but that was where he could speak his native language. In the storybook land of the WWE, heels spend a lot of time on the microphone, and Shinsuke's English-speaking skills are quite limited.
Of course, this is no fault of his own - English is a complex language that is markedly difficult to learn. But how would a heel Nakamura work in WWE?
Is he going to walk out to the ring stone-faced? Is his already-iconic entrance music going to change? Is he going to eliminate all of his signature poses? Will he be cutting his own promos, or will someone speak on his behalf (if it's the latter, please let it be Paul Heyman)?
The only way that they could feasibly approach this is to have him implement a stronger "Strong Style," which honestly would be awesome. However, it would not yield the reactions that WWE wants, as the more-mature audience would most certainly cheer for that.
This is not to say that a heel Shinsuke Nakamura can't work, because it definitely has worked in the past. It's just hard to see how it can work in the more cartooned, buzzword-laden world of WWE.