7 huge missed opportunities to turn Roman Reigns heel 

#1 Ruin the comeback of the decade

WWE is a land of giants and WWE and in 2015 Reigns should have been blatantly positioned as the biggest of them all.

2015, Ah the year when WWE’s bulletproof plan to push a young Roman Reigns over the moon resulted in one of the biggest misfires in their booking history. The 2015 Royal Rumble was a great pay-per-view that was highlighted by a spectacular title defence by Brock Lesnar, yeah people Lesnar used to show up for work back in the day.

But none of those awesome moments even mattered when fan favourite Daniel Bryan was shockingly eliminated early from the battle royal extravaganza, which then prompted fans to riot in their seats as they wanted the relatable underdog to go on to face Lesnar at WrestleMania 31.

And for what its worth that fan fantasy of Lesnar vs. Bryan made perfect sense as one of the best underdog babyfaces in the business trying to reclaim the title he never lost while going up against a beast that ended the Undertaker's streak would’ve been a narrative worth telling. But the higher-ups in WWE had another less enthralling idea in mind, as the star that replaced Bryan at the top of the mountain was Roman Reigns, who was mercilessly booed.

Moreover, what made Roman Reigns Royal Rumble victory even worse was the fact WWE didn’t even have him go up against potential winners that could’ve swerved fans last minute, instead the creative team opted to put two past their prime legends in Kane and Big Show against Reigns, and everyone under the sun knew that The Big Show wasn't going to main event Wrestlemania at that stage in his career.

However, WWE still soldiering on, tried tirelessly to rectify their terrible booking mistakes in the month leading up to Wrestlemania 31 as they tried everything and anything to get Reigns over desperately, but the inexperienced Reigns just wasn’t ready for the leap into the unknown, as his character and in-ring skills needed a lot more work.

Furthermore, WWE’s booking made matters worse for " the guy" as they had him beat Bryan at Fastlane 2015, and whoever thought that was a good idea needed to ask themselves if they in the right line of work. As that match only served to further endorse Roman as the top guy, and in turn made the company’s vocal fanbase hate the handpicked star even more.

But what if WWE had done the deed then and there, with the rising levels of nuclear heat Reigns had started to accumulate, WWE had a golden opportunity to turn him into a top tier heel against a man he recently said he would turn heel for- Daniel Bryan. "The American Dragon" was the superstar whose popularity single handily buried Reigns entire push in a matter of minutes, and it would make sense for Reigns to destroy Bryan for that sole reason, as Bryan's unfavourable booking directly ruined his babyface image with the WWE Universe.

Sure, that would mean that Brock Lesnar would have to play the babyface at Wrestlemania 31, and that was a role the WWE Universe was willing to accept him in back in 2015. Additionally, it would mean that Seth Rollins 'heist of the century' would have been put on hold due to Reigns proper rise as a true villain in the company, but even with all the shifting around of truly iconic Wrestlemania moments, WWE would’ve saved themselves and the fanbase almost half a decade worth of stale storytelling. As they could have started building up a young Reigns as the biggest star in the company regardless of his status as a heel.