7 Reasons Roman Reigns is the best WWE champion in history

#6 Merchandise Mover

For a long time, John Cena was the merchandise king in WWE. His t-shirts, armbands, posters, and rap albums sold for millions to fans around the world.

However, the crown has been taken up by a new king of merchandise. John Cena may not have been aware that he was passing the torch to the Big Dog Roman Reigns, but that's just what happened.

Much like John Cena, Roman Reigns appeals to younger fans. While the males 18 to 36 still make up the majority of the wrestling audience, this particular demographic is notorious for not spending money on merchandise. While they might post online about their favourite, or least favourite, wrestlers and attend live shows and watch at home on Pay Per View, they rarely actually buy the various products offered at arenas and online.

But younger fans are wont to spend a lot of money on wrestling merchandise, and their favourite merchandise features the Big Dog Roman Reigns.