#1 Greed: Winning almost every match
While taking nothing away from the legacy and the invaluable contribution of Mark Calaway to sports entertainment, it cannot be denied that he's hardly ever been pinned. Even in the dusk of his career, he wins more matches than he loses.
When was the last time you saw The Undertaker lay down for a full time, long term prospect, who wasn't The Great Khali or Brock Lesnar?
The streak in itself displays greed and a desire to be the top guy forever. The Rock, Ric Flair, and Shawn Michaels are three guys who lost more than they won, and are still remembered very fondly. The Undertaker is a burying machine.
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