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Step 3: Cesaro vs. Big E for the WWE Intercontinental Championship
Big E has had quite a decent run with the WWE Intercontinental title so far. He has grown as a character and is constantly being involved in entertaining storylines. His recent promo on WWE Smackdown is a great example of how much E has changed in the last few months. That's why he is expected to have a long reign as the Intercontinental Champion. However, when Big E eventually loses his title, he must lose it to Cesaro.
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WWE certainly needs to book a feud between Big E and Cesaro in the coming months. If done right, this rivalry has a lot of potential. Both superstars know each other very well and have incredible in-ring chemistry. It would be a classic rivalry of proving who's the better wrestler. The company won't even need to turn either of them heel for this feud.
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It could be very similar to the Sheamus vs. Cesaro feud in 2016. The two superstars could have a series of matches, and the final bout may take place at WWE SummerSlam.
This potential rivalry might very well be one of the biggest rivalries of the summer. The King of Swing must defeat Big E at the pay-per-view to become the new Intercontinental Champion. It would be a perfect ending to an entertaining feud and Cesaro could then move on to even better things on SmackDown.
Step 4: Book Cesaro as a fighting Intercontinental Champion
Cesaro is currently having a solo run after a very long time. That's why he still needs to prove himself as a credible singles superstar. The easiest way to get Cesaro over as the Intercontinental Champion is by booking him as a fighting titleholder.
After his title win at WWE SummerSlam, Cesaro needs to dominate the Blue Brand's mid-card division for a few months. He can do so by introducing the Intercontinental title open challenge.
An open challenge is a well-received concept and is quite popular among fans as well. So the Intercontinental Champion can battle superstars like Daniel Bryan and Chad Gable in exciting matchups on WWE SmackDown every week to establish himself as a fighting titleholder.
