7 Times Pro Wresting broke the "Fourth Wall"

#2 Dustin Runnels hates his Seven Gimmick

Dustin Rhodes in his 'Seven' costume, which he wore exactly once.

Back during the Monday Night War, WCW was keen to gain the services of Mark Calloway, AKA the Undertaker. Since they knew they could not use the Undertaker name -- it was the intellectual property of WWE -- they came up with the 'Seven' gimmick. Unfortunately for WCW, the Undertaker chose to remain with WWE and turned down what was said to be a multi-million dollar offer.

But WCW still had the gimmick ready. When Goldust, AKA Dustin Runnels signed with the company, they foisted the gimmick off on him. Many vignettes were filmed featuring the Seven character, and he finally made his debut by floating to the ring on wires.

That's when Dustin Runnels ripped off his hat and loudly complained that he would NOT be playing the Seven character. "I look like Uncle Fester," he would gripe. The acknowledgement of the character change is quite unusual in the wrestling world and definitely broke the fourth wall.

Runnels has a history of playing such gimmicks in the industry. His 'Seven' character was dropped by the WCW due to incorrect conntations arising out of the gimmick. The promo was a shoot indeed.