#1 Improve mic skills

Alicia needs to work on the mic. Period. Perhaps her trying to sound childish and cute on the mic might be a true representation of her bubbly personality in real life, but you don't see the top females do that.
A classic example of being great on the mic, while being not that great a wrestler is Alexa Bliss. She has been heavily pushed as the leader of the RAW women's division because her work as a heel is so good, that it feels real.
Fox can definitely play the crazy gimmick well (see her angle with Noam Dar) as well as the serious wrestler too (her days as Divas Champion). Being a little less ditsy on the mic can take you a long way!
Did a WWE Hall of Famer predict John Cena's heelish ways long ago? More details HERE.