#5. 'That's the bottom line, cause Stone Cold said so! (Stone Cold Steve Austin)
Alongside the Rock, the WWF was headlined throughout the Attitude Era by Stone Cold Steve Austin, arguably the most important Superstar of all time, taking into account what the character did for the company in a time when complete annihilation was not unthinkable.
After watching their Southern rivals WCW make ground with the NWO faction throughout 1995-1997, Vince needed to hit back. Doing this would mean finding his niche. No longer could he rely on the fan-pleasing cartoon gimmicks of old, he needed a new direction and a new attitude.
Enter Stone Cold Steve Austin, the man who stood for blue-collar America in their constant struggle with organized authority.
In a time period like the 90s when trust in politicians, police and business leaders was at an all-time low, the individual once again became king. If you cannot rely on your President to get through 8 years without scandal, maybe it was time to listen to yourself above all others.
Stone Cold soon showed the WWF Universe that he was a man who beat to his own drum. He did what he wanted, not to be cool or to be liked, but simply because he 'said so'.
Soon every member of the audiences across the nation wanted to be like Austin with the power to decide for themselves what was right and what was wrong.