8 most unusual trademarks by WWE

Modified Apr 02, 2018 05:59 GMT

Sometimes, obesession over intellectual property takes a backseat to common sense — Sometimes, obsession over intellectual property takes a backseat to common sense

#6 ‘Divalicious’

When Vince McMahon starts with an idea, he follows with it until it's been driven into the ground

In 2013, WWE applied to trademark this term seven different times to describe seven different types of items. They wanted to use this term for, among other things: a TV show, clothing designed for children, music and ringtones, action figures, packaging and wrapping paper, different kinds of bags and luggage and personal hygiene products.

Clearly, these all came together back when the term ‘Diva’ was at its most popular in WWE boardrooms and the company was trying desperately to sell anything that could be remotely related to its ‘WWE Divas’.

Ironically, WWE has since distanced itself completely from the ‘Divas’ moniker, and hasn’t been promoting the Total Divas show as aggressively as they used to. Perhaps that’s for the better, as in the regular world, the word ‘diva’ has a very negative connotation whenever it’s used.

Edited by Nishant Jayaram