8 most unusual trademarks by WWE

Modified Apr 02, 2018 05:59 GMT

Sometimes, obesession over intellectual property takes a backseat to common sense — Sometimes, obsession over intellectual property takes a backseat to common sense

#1 ‘Too Sweet’ and the ‘Wolfpac hand gesture

WWE doesn't even own this trademark, yet they still caused problems for other wrestlers

This is the most controversial of WWE’s unusual trademarks. WWE filed for this trademark in 2015, but has since abandoned it. That hasn’t stopped them, however, from threatening The Young Bucks with lawsuits if the famous tag team keep using the gesture on their merchandise and in their promos, despite having received a blessing from the original NWO members to do so.

This entry is unusual for two reasons. First, the actual hand gesture itself was not created by the New World Order, but was taken from something they had seen in Turkey.

Secondly, WWE essentially threatened legal action for a trademark that they didn’t even own, which is something that has been interpreted as WWE using their legal department to prevent others from using ideas that they’ve come up with themselves (despite WWE attempting to do the same many times in the past).

Edited by Nishant Jayaram