#2 Were the 'Glow' belts not selling very well?

One of the stranger decisions of the night at Summerslam was to have Natalya defeat Naomi for the Smackdown Women's Championship. Natalya is not an unworthy champion, but in terms of the division as a whole, she isn't exactly top of the fan's likeability list.
It felt very much as if this match was going to be another stepping stone for Naomi before a more suitable challenge became available. In normal circumstances, either Charlotte or Becky Lynch would have taken the belt off her at some point in the near future in a match that would have genuinely split the crowd in a positive way.
Now we are looking forward to some kind of rivalry involving Natalya and one of the aforementioned superstars on the roster. This does make sense from a straight heel/face dynamic, but again, does anyone really care about Natalya enough for any of these feuds to be engaging?
And another point -- what was the plan with the light-up 'Glow' Smackdown Women's Championship? It appeared as though the replica belts were serving as a fairly decent merchandise seller but are the young kids really going to want one now that the main belt has to be changed again?
Not much about this rivalry or match made very much sense, and considering how Smackdown is faring against RAW at the moment, that's really not a good thing.