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Throughout this article, I have tried to refer to the actual athletes of WWE as wrestlers, and have tried to use the term ‘Superstar’ only when referencing Vince McMahon in some way. The reason for that is because no matter how much he or anyone else in his inner circle may try to deny it, his athletes are PROFESSIONAL WRESTLERS!
Vince has tried to call his product ‘sports entertainment’ for over a decade, and for a time the word ‘wrestler’ was banned entirely. Now, you might see a handful of wrestlers use the term ‘wrestler’ or ‘wrestling’ in a promo, but WWE and Vince McMahon will always use the term ‘sports entertainment’ to describe their product.
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This is despite the fact that, by its very definition, WWE and all of the shows it puts on are wrestling shows. Featuring professional wrestlers. Wrestling in a wrestling ring. Wearing wrestling tights and wrestling boots.
There really isn’t any justification for this approach other than shame. It’s possible that Vince and other higher-ups in his inner circle are so in denial about being wrestling promoters that they’ve come up with a new terminology to convince themselves (and hopefully, their fans by extension) that they’re not part of the wrestling business.
Vince himself once even said he’s not in the wrestling business, but is instead, ‘in the entertainment business’.
Good luck convincing anyone of that, Vince. Ask any person around the world that watches WWE, knows what WWE is. That person is 99.99% likely to answer, ‘it’s wrestling’. The only 0.01% of people that would respond ‘it’s sports entertainment’ would have been paid to say so.
*NOTE: Several of these examples do not apply to John Cena, as he has used some of these words in his promos before*
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