#5 PG Era (2009-2013) - Cody Rhodes
This era saw many changes come about in WWE's edgy content. John Cena was still the company's biggest star, leaving the rap gimmick behind and taking up the 'Never Give Up' shtick. This era witnessed the legendary rivalry between Randy Orton and John Cena, along with the rise of the Authority. Rock too returned for a brief run, and the brand system came to an end, with Superstars now being able to show up on both RAW and SmackDown.
The title changed hands about 20 times in this era, with many Superstars winning the title. One particular Superstar's reigns, however, will always be remembered from this era. We are talking about is the Executive Vice President of AEW, Cody Rhodes.
Rhodes had two reigns with the title, which summed up to a total of 256 days. It was during his initial reign that Cody changed the title design, which was identical to the title held by The Honky Tonk Man, with the black strap replaced with a white one. Rhodes feuded with Randy Orton, Big Show, John Morrison, and Booker T, and these feuds of his were instrumental in making the title relevant again.