Just a few hours from now, AEW marks a new era of wrestling - a period where there's a genuine alternative to WWE. NJPW, ROH, and Impact Wrestling were always in the running, but they never achieved the kind of impact that AEW did.
AEW is the brainchild of Cody and the Young Bucks, and they have successfully translated their success from ALL IN into a promotion with millions of dollars of backing. A lot of wrestlers tried their hands on creating competition for WWE but failed miserably. AEW, with all the hype around it, is the answer to the alternative that fans always wanted.
One of the Executive Vice Presidents, Cody, would be taking on his brother Dustin Rhodes. They would strive to end their sibling rivalry at Double or Nothing. Formerly Goldust, Dustin Rhodes shed off his Gold and Black paint and dawned a new Red and Black combination.
The build-up to this match brought out emotions and high impact promos; all channeled through a single YouTube video on Cody's YouTube channel.
While Cody is the clear favorite to win this match, here are three reasons why Dustin should come out a winner.
#3 Potential retirement match
Dustin Rhodes signed the contract with AEW as a full-time employee. But given his age, it is in plain sight that he won't continue for long. He always had the mind for the business and could help AEW with backstage stuff, irrespective of he is wrestling or not, which makes him a valuable asset.
If he decides to hang up his boots after decades of being in the business, Cody might be the best choice for his retirement match. Although there's nothing said about such a stipulation as it gives away the result. AEW has a chance to do something different and send Dustin off with a win.
#2 Provides momentum to Dustin if he continues
Goldust is one of the few performers who had all the potential in the world to lead WWE as their champion. However, he failed to win even a single world championship in WWE or even WCW.
Cody revealed his opponent for Double or Nothing through a video on his YouTube channel, and it ended with Dustin uttering the words: "This is a fight that needs to end, it should've ended years ago. One last ride, or is it?"
If Dustin continues to wrestle after this match, he needs a ton of momentum to get to the top. He lingered in the mid-card and upper mid-card for the whole of his career, and a win over the boss might push him to the next level.
#1 A perfect opportunity to send a message
Cody is the mastermind behind AEW along with the Young Bucks, and is one of the Executive Vice Presidents.
Cody is simultaneously a wrestler as well as an authority figure backstage. As we saw, wrestlers with a lot of creative control don't transpire into long term benefit for the promotion.
Cody has the opportunity to send a message that he won't commit the same mistakes which others committed. This reason is similar to one of the reasons why Jericho should defeat Kenny Omega.
Even when each loss matters in AEW, Cody would always have the opportunity to redeem himself, but he could send a message when the whole wrestling community is seeing them as the Game Changers.