Best and Worst of SmackDown Live - 23 January, 2018

#3 Worst: Giving up on Rusev Day?

This team will lose all its organic momentum

Rusev Day is a concept that got over on its own, quite organically. All WWE needed to do was to let it grow and thrive. Maybe give Rusev and Aiden English a few wins. Maybe have them appear in a few backstage vignettes, to get their characters more over than ever before.

What day is it? IT'S RUSEV DAYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYYY!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!!! #RusevDay #SDLive @WWEDramaKing @RusevBUL pic.twitter.com/seF5C35t3G

— WWE Universe (@WWEUniverse) January 24, 2018

Instead, they chose to book the team in a meaningless match and have them lose. Nothing was gained through this match, for the victors or the losers. We wonder if WWE even realizes when they've struck oil!