#4. WWE’s Mexican aristocrat, Alberto Del Rio
Before he came to WWE, Alberto Del Rio was a masked lucha libre superstar for many years. Money became his gimmick upon entering WWE. Del Rio's arrogant, rich attitude made him an instant villain. Del Rio’s trunks were often gold and his cars were always expensive. His strut to the ring dripped with arrogance and he portrayed the money gimmick perfectly.
Del Rio’s character drew instant heat from crowds. He was cocky, arrogant and dismissed everyone beneath him. He also had the right look to make him an instant WWE superstar. Del Rio’s initial feud in the WWE was against all-time fan favorite Rey Mysterio. He quickly became one of the most hated villains in WWE when he injured Mysterio. Each time his valet and personal ring announcer Ricardo Rodriguez announced his name, the crowd booed their displeasure.
Del Rio’s scarf wearing, arrogant character would continue to attack numerous opponents from behind as his career grew. When he was drafted to Raw in 2010, Del Rio’s career really took off. He would eventually win the WWE Money in the Bank briefcase, which fit his character perfectly. The entitled, rich character then won the WWE title when CM Punk was powerbombed by Kevin Nash after a match. Del Rio cashed in and WWE had a new champion.
Del Rio’s title reign didn’t last long. He was injured early in the run and missed some time. He would go on to win the title again and was later booked as a babyface. But the best run, by far, in Del Rio’s WWE career was as the rich, cocky millionaire superstar.
#3. WWE’s rags to riches superstar, Happy Corbin
Baron Corbin has had an interesting run in WWE. He started as a silent, loner character known as Baron Corbin, the Lone Wolf. He paired the greasy long haired look with heavy metallic attire. The character never quite took off with fans. He then became a corporate suckup character dressed in a suit and shaved off his greasy hair. His work on the mic improved but the character ran out of steam. Finally, he won the King of the Ring tournament and King Corbin brought him closer to the money gimmick.
As the king, Corbin was able to show off his arrogance and entitled behavior to the fans. He became the perfect heel to put up against any babyface that needed to get over. Corbin wore his crown proudly and strutted to the ring in his king’s robe. The seeds were being planted for his latest, money-driven character. When Corbin lost his crown in a match with Shinsuke Nakamura, he lost all the trappings of being king. He was portrayed as a whiny, down and out character.
After several weeks of portraying a down and out character, Corbin’s arrogance appeared to be a thing of the past. Then, after a brief absence, he returned as a character that won millions in Vegas and proclaimed himself as “filthy rich” His arrogance returned and he insisted on being called Happy Corbin. He is again one of the most hated characters in the company. He now has a lackey in Madcap Moss and the transformation into an arrogant, rich heel is complete.
Happy Corbin and Madcap Moss have been one of the most entertaining acts on Smackdown this year.