#3 Corporate Rock (1998-1999)
By 1998, The Rock had proved his worth and had shown the entire world that he was in the wrestling business to stay. After doing all that hard work to change his identity from Rocky Maivia to The Rock, fans had finally started rallying behind him as the future star, which makes his heel turn in 1998 even more impactful and surprising.
He turned heel at Survivor Series when he defeated McMahon's associate, Mankind and won his first WWF Championship. This turn successfully transitioned Rock from a mid-carder to the bonafide main eventer.
Writers banked on Rock's promo skills to get heat from the crowd as he embarked on an amazing feud with Mankind, which never lost a beat until Wrestlemania 15. At this stage, he had completely transformed his character as a Corporate guy and thus started wearing flashy shirts and designer shades to tease the crowd.
Many believe that this is probably Rock's best run in his career and those two years as the company man was the greatest heel work of all-time, but he went on to better himself in the years to come.