#3 The words that have been said
We have had the two men brutally attack each other. Firstly, Orton had said that he was not surprised it took Styles 15 years to get to the WWE. Secondly, Orton has let it be known that SmackDown Live isn't the house that AJ Styles built. It was built much before Styles came to WWE. Oh! Some enviousness here. On the other hand, Styles said that Orton didn't earn it, he went to his daddy for a job. Ouch!
The most amazing line definitely came from Orton, who said that AJ was 'tanning' with Dixie Carter while he was main eventing shows in WWE. Yet, the line we look deep into was from AJ Styles. He said that Orton couldn't have made it in his world (the Indies). Why AJ why? Of course, you said it because the script asked you to say so - but you lost the match right there.
WWE wouldn't let Styles say such stuff about a 13-time World Champion, unless the champion would eventually win the feud, and prove everything previously said about him as wrong. As the saying goes: actions speak louder than words.