#2 Feuding over the IC title.
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Speaking of titles, some live events are starting to advertise Seth Rollins versus Dean Ambrose for The IC title, which means that could be one of the focal points of their storyline moving forward. With that being said, however, is that really a good thing for the feud or for Ambrose's heel turn as a whole?
Sure, The title is supposed to be prestigious and highly coveted t, but when you compare it to that of The Universal title or The WWE title, it starts to become small potatoes. In fact, if Ambrose really was going into business for himself and to do what was best for his career, wouldn't he immediately go after The Universal title with Rollins chasing after him?
Not only is this a problem with the overall feud between Rollins and Ambrose, but it also could have devastating effects on Ambrose's heel turn as well. Think about it! Is The IC title really going to make fans take Ambrose seriously as a top heel in The WWE? Furthermore, are fans really going to care what Ambrose accomplishes after turning his back on his brethren?
In the end, The IC title seems like a participation ribbon compared to the big red gold belt that Ambrose should be setting his sights on. At least that would make things a little more interesting and while it would draw parallels to what WWE did with Rollins back when he betrayed the group, It would help fans take the feud a little more seriously.