#7 More appearances
Speaking of him being must-see TV, that is exactly why they need to do everything they can to ensure that Lesnar is not only a semi mainstay on Raw but on the pay per view scene as well. Not only will that make him and the title more relevant, but it will also be a huge rating booster to Raw heading into the final months of the year.
Of course, WWE is going to have to pay him more to do this, but one would think it would be worth if it garners ratings and helps make the title more prestigious. That's not to say he has to defend the title every night on Raw and at every single pay per view, but he could at least make some appearances to help further a storyline.
New Champs in WWE! More RIGHT HERE
For example, why not play up on the fact that he doesn't want to be there and that he is being paid a great deal of money to do so. The company can also have Lesnar cause destruction and mess with the show whenever he wants, which would bring an unpredictable element to the program that makes it must see!