#3 Adding new dynamics to the heelish persona of the "New" Daniel Bryan

The heel turn of Daniel Bryan has given his career a fresh lease of life, which seemed to be tapering off after his much-celebrated return from retirement.
The "New" Daniel Bryan has shown his heelish acts only as the WWE Champion. Giving the WWE Championship to Kofi Kingston would add new dimensions to SmackDown Live and would give new opportunities for Daniel Bryan to showcase his prowess as a heel, as he would try desperately to topple Kofi off the top of the mountain through his promos on SmackDown Live.
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A possible WWE Championship feud between Daniel Bryan and Kofi Kingston would be another reason for celebration in the WWE Universe, as two stalwarts of the WWE would square off in a battle of two polarizing wrestling styles.
The alliance of Eric Rowan with Daniel Bryan has added another level of intrigue to the entire equation and could be used to further build Bryan as the biggest villain in the WWE.