#3 Fleshing out Kenny Omega

Kenny Omega is going to be treated like a conquering hero by the hardcore WWE fans. He will get extremely loud reactions, and the hardcore fans will likely go into a frenzy every single time he is in the ring. That is very good, excellent even. You want your fans to react to your new signing that you have paid a lot of money for. The same new signing that you are giving a monster push to.
There is only one problem with this. A lot of casual fans do not know who Kenny Omega is. That is certainly not something you want for one half of your WrestleMania WWE Championship match. The obvious solution would be to turn him heel, but Omega has main-event babyface written all over. Moreover, as stated, a lot of fans will want to cheer him.
Kenny Omega must explain his motivations to the WWE fans. He must explain why he came to the WWE, allude to his past history with AJ Styles, and talk about how much beating him would mean to him. The WWE must give him a chance to connect with the audience every week; through promos, or interviews. Kenny Omega must also wrestle every week. Every single week. He can face a variety of superstars on the Smackdown Live roster, and he must defeat them all. This will allow the fans to decide whether they want to cheer Kenny Omega or boo him.
Did a WWE Hall of Famer predict John Cena's heelish ways long ago? More details HERE.