#4 The Dark Order

The Dark Order, for me, is a faction that had immense potential but has failed to deliver. While AEW did an exceptional job in building interest around the ultimate reveal of the group's leader, things have been downhill since then. The group's intensity has died down quickly, courtesy of the vignettes that portrayed Brodie Lee as a parody of Vince McMahon.
Even if we take into consideration the fact that Lee was bringing something new to the table and not mimicking his boss, those mannerisms certainly did no favor to the faction.
Secondly, The Dark Order has many recruits, but has even a single member of the Dark Order benefitted by joining the faction? Why would any wrestler from the AEW roster join the stable, if he isn't guaranteed success?
The entire concept of using Ten, or Five, or Seven every week makes no sense, as there is no story behind the Dark Order representative. Perhaps, using them in a capacity similar to Wyatt's druids will be the best way forward.
Finally, the faction and their leader have done nothing worth bringing the attention of casual fans upon them, apart from being chased away from the ring, which certainly isn't a good sign for the group.
AEW have tried something new with this stable, but the issue is that they aren't coming across as the dominant faction like they should, which is something AEW should work on soon.