#4. Put more resources into Smackdown Live
Smackdown Live has forever been known as WWE's 'B' show and while the blue brand does put on a pretty stellar product from time to time, it's nothing compared to the efforts being put into Raw. Of course, the amount of time the show is given is an issue, but that doesn't mean it should take a backseat to Raw.
In all honesty, WWE needs Smackdown Live to thrive over the next couple of months, especially with the show moving to Fox Sports in October. One of the best ways to do that is to invest more time and resources into the product. They also need to be willing to take more chances on the show in order to put it in the same light as Raw.
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All hyperbole aside, Smackdown Live just doesn't seem to get the same attention or storytelling that Raw does, and it's really hurting the blue brand's product. Then again, keeping several stars off television probably doesn't help. However, if the company invests more time in its storytelling and the swerves on Smackdown Live, it will surely yield positive results if done right.