#3. Build up a new Ronda Rousey
Whether WWE pulls Shayna Bazler from NXT or tries to court another huge UFC star is irrelevant. What does matter, however, is WWE is finally filling the void left by Ronda Rousey after her main event match at WrestleMania 35. The company can create another central figure in the women's division while also blurring the lines between reality and fiction.
Think about it! The work WWE did with Ronda Rousey over the course of her run as Raw Women's champion was absolutely brilliant and was easily one of the best things on television. If WWE can somehow recreate that polarizing magic, it's going to pay dividends for the company and that's why Bischoff and Heyman need to seriously consider this option.
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In the end, they might not be a Ronda Rousey or even a Cris Cyborg, but putting someone with a UFC background into the title picture will be a huge way to establish them as the next big thing, give Lynch a worthy challenger to pass the belt to and might even create some of the best television that the fans have seen all year.