#3 Razor Ramon

Razor Ramon made a splash when he debuted in WWE in late 1992 and was immediately pushed as a player, aligned with former two-time WWE Champion, Ric Flair.
Razor received a crack at Bret Hart's WWE Championship at the 1993 Royal Rumble but ultimately came up short.
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After that title shot, Razor's tenure in WWE was spent entirely in the Intercontinental Championship division. He would hold the mid-card title a total of four times between 1993 and 1996 but never again ascend the ranks to be a contender for the big one.
The reason for this was simple. WWE did not trust him to hold the organisation's top title. Razor had numerous problems with alcohol and substance abuse and although he largely kept his issues in check during his WWE tenure, WWE was never prepared to take the risk.
In fact, no company did. Razor never held a World title anywhere in his near 30-year career.