5 options for the future of WWE's United Kingdom brand

#2 Hold Regular Monthly Or Bi-Monthly United Kingdom Shows

Holding regular shows in the UK every month or bi-monthly would benefit the brand and help its growth

If the championship being defended on NXT and it's TakeOver shows are not the way forward WWE wants to go then there is an alternative option, which could see WWE hold regular monthly or bi-monthly WWE United Kingdom specific shows. The shows would be promoted and held in the UK, ensuring that WWE's target audience has the opportunity to experience the brand while allowing fans worldwide to watch the shows live or on demand via the WWE Network. If WWE wanted to play it cleverly and maximize their exposure on UK shores they could even agree on a deal to air the show in the UK on one of the countries free to air terrestrial channels such as BBC or ITV.

The shows could take the form of a tournament, with the winner earning a future opportunity to face the United Kingdom Champion, or they could simply follow a traditional WWE live event format, with the main event seeing the championship being defended. Any WWE based show in the UK generally sells well, and WWE could use these types of shows as another way of testing the waters for a regular weekly show. I have no doubt the shows could be a success and would again further increase the popularity and reach of the brand on UK shores. It requires a small commitment in the early stages and allows time to grow the brand at a manageable pace before going full time.