#1. Nuclear heat
Let's be honest here.
All Brock Lesnar has to do is make his way to the ring flanked by his advocate, and the WWE Universe will boo him on cue. They will also accuse him of being a part-time champion, which is something WWE has tried very hard to fix over the last couple of months.
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Unfortunately for the WWE Universe, the company is going with the idea once again and the response is already deafening. Brock Lesnar seems to have more heat with fans than Roman Reigns did during his original WWE title run. If nothing else, WWE has something special here and should capitalize on it as much as possible.
Of course, it matters how WWE goes about with it, but the more they blur the lines and make Lesnar look like a jerk, the better this storyline will be. In the end, it will also make the man that finally beats him look like a legitimate badass and a future star.