Match ends in a no contest
Even though the match is scheduled for Hell in a Cell, the match will not take place inside the cell. That fact, in itself, opens up tons of possibilities for the WWE Creative Team with regards to the ending of the match.
Like it or not, there is one possibility that you cannot ignore. That is, of a no contest. This decision is not popular with the crowd, but for some reason, WWE continues to build it as their favourite outcome.
Every big rivalry, in its initial stages, involves a match that ends in a no contest. Same can be done with this match as well, provided, WWE want this rivalry to continue.
However, should WWE decide to go with this outcome, one set of stakeholders will, certainly, not be happy. The WWE Universe.