He might be one of the most followed WWE superstars in Twitter but Ryder is someone who is yet to prove his talent in the ring. And the company hasn’t given him any push to make him do that as they are busy cashing in on his social media popularity. Ryder sells more merchandise than most of the main eventers in the business, but that’s pretty much about it to say about him. He hasn’t been in any notable storyline or any feud which shows the company’s reluctance to establish him as a wrestler. His current role brings money to both the company and him but as a wrestler Ryder is still remaining undeveloped and it will be a matter of time when the WWE will be thinking about unloading him after his social media profile starts to degrade.