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#6. Stone Cold Steve Austin’s Beer and Business
The Texas Rattlesnake himself is also a businessperson! Stone Cole Steve Austin is the proud owner of Broken Skull Ranch and its properties.
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Through this business, Steve Austin has a television show and the CMT network called the Broken Skull Challenge where athletes come on the show and compete in an obstacle course.
There are currently five seasons of this show and multiple athletes throughout the world have adapted these challenges as a test of their own abilities.
Austin also has a successful podcast called the Steve Austin Show, not to be confused with the occasional Broken Skull Sessions put on by WWE.
Austin’s podcast talks about a variety of topics and usually has some very exciting guests. These guests could be other stars in the wrestling business, but he does have actors, musicians and others featured as well.
His podcast is one of the more popular podcasts put on by former wrestling stars and it can be found on just about every podcast platform.
The WWE Hall of Famer also has a very successful beer brand. I know, it’s crazy that the beer drinking, hell raising, son of a gun would be involved in something like this, but I assure you, it’s true.
El Segundo Brewing Company collaborated with Austin to bring the world, Broken Skull IPA. The beer is not available everywhere yet, but it is growing in popularity which is a good sign in a market as huge as the beer business.
Stone Cold Steve Austin is involved in many projects but it does not appear that the former World Champion is showing any signs of slowing down quickly, especially with his business ventures.
