Fred Flintstone gets an 'Attitude Adjustment' by John Cena

John Cena has always been an iconic wrestler among guys and girls, although probably not for the same reasons. Now the FU specialist is all set to replace another iconic character. Hanna-Barbera’s creation Fred Flintstone has been the face on the box of the very popular cereal, Fruity Pebbles.

“We’ve just been talking with kids. They wanted more variety” said Sharon Pupel, who is a marketing director with Post. “Fred isn’t necessarily the … coolest or [most] relevant guy for kids who we are going after.”

This is a follow up to last year’s tie-up between the WWE and Fruity Pebbles, where John Cena was featured on the top of the box of the cereal while Fred Flintstone was in the front. But now Cena has replaced Fred altogether, for 4 million boxes of a limited edition of Fruity Pebbles. Cena may also return to the cereal box in the fall when school is back in session.

WWE Executive Vice President of Sales & Partnership Marketing Andrew Judelson said that the partnership is the result of the company’s directive to move to PG, and that other deals are in the works. Judelson stated that they recently signed a deal for a promotion with Colgate-Palmolive’s Irish Spring soap.

Seems like Fred Flintstone will have to keep his “YABA-DABA-DOO’s” in Bedrock and stick to cartoons.

Source: Wrestling Inc.