#3 Crown Jewel
A big reason for dropping ratings and consistent fan backlash is Crown Jewel PPV. It was just so out of left-field.
It certainly had that big PPV feel, with a big tag team match between The Brothers of Destruction and D-Generation X, which also served as the return match for Shawn Michaels.
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A triple threat for Universal Championship match between Brock Lesnar, Roman Reigns and Braun Strowman and AJ Styles vs Daniel Bryan were other big matches for the show. Both these matches were later cancelled due to different reasons.
The first ever WWE World Cup was announced for the event.
Positives:
There's not much to say in the name of positives. However, the quality of most of the matches in the World Cup was decent. Though the WWE Championship match between Joe and Styles was not their best match, it was still better than the rest of the card.
Negative:
Stars like Reigns, Bryan and John Cena did not take part in the event. The main event was a long and boring affair ruining Michaels' return to the ring. Lesnar beating Strowman was a big humiliating point for the event.
The World Cup included only Americans, which was a big drawback. The bigger disappointment was Shane McMahon winning the whole schtick. The unavailability of women further hampered this PPV.