How can WWE stop the bleeding? By taking these 10 steps

#2 Ditch the long opening promos

Twice a week, every week, it's the same thing. Every Raw and every SmackDown starts with a promo that lasts 15-20 minutes. The wrestlers say their canned lines and we're left with nothing at the end. 99.9% of the time, these promos add no value. Whatever points they needed to get across could have been announced well ahead of time.

In the age of the internet and social media, these promos simply aren't needed to convey important information. They are instead a relic from the Attitude Era, where internet access was far more limited and no one even conceived of Twitter or Facebook.

It also doesn't help that unlike the Attitude Era, there's almost never any pop in these promos. The days of 2000s, where The Rock and Triple H were lobbing insults at each other and amping the crowd up, are long gone. We'll get more into that aspect later.

These promos are almost uniformly tedious and boring, and make it easy to tune out. They're an attempt to fill out TV time rather than deliver real substance.

Starting some weeks with opening promos is fine, but not every week. These need to go. Shows should more often than not start with some kind of action - an important match, a backstage segment or brawl, etc.