How can WWE stop the bleeding? By taking these 10 steps

#5 Stop advertising things that don't happen

Remember this? It seems like ancient history now, but it was exciting, wasn't it? Samoa Joe had just decimated Rey Mysterio at WrestleMania, and with the momentum of that victory, he looked like a formidable champion. Enter Braun Strowman to tease a wild, brawling clash of the titans.

And it hasn't been followed up since.

Perhaps WWE is saving this for SummerSlam, but that in itself is a problem. It can't simply do filler feuds and then wait for a big pay-per-view anymore. Too many people are tuning out.

And who can blame them when plans change every second, as seen above? How can a fan possibly get invested in a story arc or angle if it's just nixed or ends suddenly?

WWE has had a serious problem with continuity over the last number of years. It just adds to the confusion and feels even more like nothing matters.

If the company is going to tease an angle, it should stick with it. No one was asking for another match between Joe and Mysterio, for example. It's a big step down from what we saw after WrestleMania.